with Alan Kannof, former chief operating officer of the William Morris Agency. 190 brand names as first names: Drawn from California birth-certificate data and also discussed in Stephanie Kang, "Naming the Baby: Parents Brand Their Tot with Whats Hot," Wall Street Journal, December 26, 2003. 190 a girl named shithead: The woman who called the radio show to tell Roland Fryer about her niece Shithead might have been misinformed, of course, or even outright lying. Regardless, she was hardly alone in her feeling that black names sometimes go too far. Bill Cosby, during a speech in May 2004 at the NAACPs Brown v. Board of Education fiftieth-anniversary gala, lambasted lower-income blacks for a variety of self-destructive behaviors, in- cluding the giving of "ghetto" names. Cosby was summarily excoriated by white and black critics alike. (See Barbara Ehrenreich, "The New Cosby Kids," New York Times, July 8, 2004; and Debra Dickerson, "Americas Granddad Gets Ornery," Slate, July 13, 2004.) Soon after, the California edu- cation secretary, Richard Riordan-the wealthy, white former mayor of Los Angeles-found himself under attack for a perceived racial slight. (See Tim Rutten, "Riordan Stung by Gotcha News," Los Angeles Times, July 10, 2004.) Riordan, visiting a Santa Barbara library to promote a reading program, met a     six-year-old girl named Isis. She told Riordan that her name meant "Egyptian princess"; Riordan, trying to make a joke, replied, "It means stupid, dirty girl." The resultant outrage led black activists to call for Riordans resignation. Mervyn Dymally, a black assemblyman from Compton, explained that Isis was "a little African-American girl. Would he have done that to a white girl?" As it turned out, however, Isis was white. Some activists tried to keep the anti- Riordan protest alive, but Isiss mother, Trinity, encouraged everyone to relax. Her daughter, she explained, hadnt taken Riordans joke seriously. "I got the impression," Trinity said, "that she didnt think he was very bright." 190 OrangeJello and LemonJello: Although these names have the whiff of urban legend about them-they are, in fact, discussed on a variety of web- sites that dispel (or pass along) urban legends-the authors learned of the ex- istence of OrangeJello and LemonJello from Doug McAdam, a sociologist at Stanford University, who swears he met the twin boys in a grocery store. 196 a much longer list of girls and boys names: Here lies an arbitrary col- lection of names that are interesting, pretty, uncommon, very common, or somehow quintessential, along with the level of education that they signify. (Each name occurs at least ten times in the California names data.)